SHELFLIFE GRAFFITI WALL AT COLD TURKEY 26 DEC

Shelflife had the oppertunity to setup and sponsor a graffiti wall at the last Cold Turkey at Amadoda's bar in Woodstock this monday, it was Cold Turkeys one year birthday anniversery, and it was MASSIVE. Graffiti wall by TOE and SURE, they went all out christmas theme and managed to hold it down in the heat.

NEW BALANCE 574 ATMOS

Another great 574 exclusive drop to shelflife! This collection of atmos creations isn’t directly connected with the NYC location, but is indeed from one of the sneaker scene’s most trusted online suppliers. PickYourShoes has managed an American exclusive run of the atmos x New Balance H574 in blue suede with pink accents, and you know this first-ever-in-the-US availability is sure to get snatched up quickly! Sizes are super limited mail us HERE for more details

NEW BALANCE X NICE KICKS 1500's

Just arrived today! And exclusive to Shelflife store in South Africa. Sizes are extremely limited so please mail us HERE if you are interested in pricing and sizes.

Austin sneaker boutique Nice Kicks, in collaborating with New Balance on the brand’s popular 1500 model, has come up with a sneaker style that’s classically appealing, in seeming contravention of its hometown’s credo. Built with a nubuck upper in varying shades of grey and accented with hits of red throughout and uniquely compelling thanks to high quality materials and an unbeatable combination of colours. They released at the shop’s VIP Launch Party on December 15th

CHRISTMAS VOUCHERS

Running out of ideas and time for christmas pressies? Get your SHELFLIFE vouchers by either visiting the store, OR you can simply order online. State the amount you would like the voucher to be for, your payment method, your name and contact number and we will invoice you accordingly! Click HERE to order

LEVIS NOW AVAILABLE AT SHELFLIFE

The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.









Style trends have come and gone over the years as new generations emerge with new styles and even older ones that have made the full cycle back to fashionable again. The Levis 505’s jeans are truly a classic shape , have been a remarkable hit with the various fashion & streetwear enthusiasts as well as individuals with simpler tastes and preferences . Plus we have the new Levi’s 520 with a taper leg & drop crotch for a trendy look or a great way to show off your new sneakers! Incidentally It’s part of the new range “Water Less” jeans” technology—made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line! ..not bad! Then as a way to dress up without looking too smart... check out the denim shirts, in long or short sleeve depending on the occasion! Look sharp!

STIEK 8 BIT GAMING TOURNAMENT

2Bop and Shelflife store have teamed up to bring you the STICK EIGHT BIT gaming tournament this Sunday! Featuring ULTIMATE MARVEL vs CAPCOM III, STREET FIGHTER IV ARCADE EDITION and OG STREET FIGHTER III TURBO. Shelflife store will be trading till 5pm for all your last minute xmas shopping. The event will also have a cash bar and 2Bop pop up store!

To be part of the tournament be there from 3PM SHARP!!

Check out the event page on FB: https://www.facebook.com/events/209947649085401/

ADIDAS GAZELLE OG

A perfect classic for summer! Shelflife just got in a nice collection of the adidas Gazelle OG in 3 different colours. Originally released in 1968 as an all-around trainer, the Gazelle fast became soccer's "it" shoe. Today's adidas Gazelle OG shoes celebrate this iconic silhouette with a rich suede upper and comfortable blown rubber outsole.
Detailing includes, suede upper for classic looks, synthetic lining for comfort and a blown-rubber outsole
Order online HERE

NEW BALANCE DRAGON PACK LAUNCH PICS

On Friday 2.12.11 Shelflife Store hosted the NEW BALANCE DRAGON PACK 574s launch event, with a massive party featuring djs Mysterion, Big Space & Jakob Snake, A first class asian kitchen, full bar by Russian Bear Vodka and a live graffiti exhibition. Here are some snaps from the night...

for more check out FB here: https://www.facebook.com/media/set/?set=oa.10150404781886636&type=1













photo-set credit: Zahra Robertson

Also if you missed it, check out epic "unveiling video" screening... check out the official launch recap video for more: http://shelflifestore.blogspot.com/2011/12/new-balance-dragon-pack-recap-video.html

OAKLEY NOW AVAILABLE AT SHELFLIFE!

They're back and harder to find than ever! The original "Frogskins" retailed at $40 USD back in the day and were released in over 50 color-ways. They were the classic sunglasses that put Oakley on the map and are truly one of the best ways to represent the 80's. Now over 20 years later, the Oakley Frogskins have been re-issued for a new generation to embrace, so if you missed out last time... here's your chance. They are being re-released in limited numbers through very select retailers only. There's no question that the unmistakable frame and bold colors are still in demand and more popular than ever!



The appeal of Oakley as an innovative eyewear brand soon developed with the mainstream and caught on like wildfire. In 1985, the Oakley Frogskins were released as all-around performance sunglasses (seriously) that had a one of a kind design and cutting-edge technology that Oakley was known for with their iridium-finish lenses and Serilium™ based frames. Oakley dominated the 80's eyewear revolution and are still at the forefront of the eyewear industry today.



Shelflife is debuting the infamous "Frogskins" by showcasing the super exclusive BLACKLIGHT SERIES...3 limited colourways that all glow under UV light! Drop by the store now and check out the UV display we specially set up!




For more check out: http://www.oakley.com

GUNS 'N LAZERS x NISKERONE

East coast Guns ‘N Lazers have done a colab with infamous Niskerone using the classic G’NL type face and logo combo plus the cross brand logo combo on the spine. All tee's are super limited edition, and availible only from Shelflife store and Black concepts store at R200, including a free wristband.

NEW BALANCE DRAGON PACK LAUNCH VIDEO

Following last Fridays massive launch event at Shelflife for the NEW BALANCE DRAGON PACK 574s, here is the official recap video featuring the highly impressive introduction clip put together by the talented guys from "Shoestring productions"

New Balance - 574 Dragon Pack Launch from Shoestring Productions on Vimeo.

MISHKA NOW OFFICIALLY AT SHELFLIFE

MISHKA aka "Мишка" started shortly after Greg stayed over Mikhail's house in Brooklyn. Greg had just got back from Europe and had purchased a very obscure Black Metal record from a band called Sacrifyx. A band who, it is rumored, died in a plane crash the night after recording their Black Metal opus. The rumor also claimed they buried a powerful prayer to Satan on the record. So of course the boys decided to play the record backwards. Soon after, a gateway opened up in Mikhail's bedroom. What happened after that not to many people are certain, but soon after MISHKA was born!

To learn a bit more about it...take a tour with Greg though NYC to explain more of their inspirations..

HBTV: Mishka NYC - Cool S*** from HBTV on Vimeo.

Heres a sample of what you can expect to see in store!:

NEW BALANCE DRAGON PACK NOW AVAILABLE

The legacy of the New Balance 574 shines through, season after season. Translating the most revered symbol of power, wisdom and longevity in the Chinese culture into a unique creative expression, New Balance presents the 574 Dragon Pack 2012 for the new Year of the Dragon.

Premiered in 1988 and elevated to iconic status for its comfortable fit, eclectic mix of colourways and innovative use of materials, the New Balance 574 is an undisputed style statement.
Order online HERE



Now the 574 silhouette is taking on an opulent colour palette of gold, yellow, and black for the Chinese New Year. Released in nine variations all adorned with dragon motifs, the New Balance 574 Dragon Pack radiates imperial chic. The New Balance 574 Dragon Pack 2012 features one limited edition release, the ML574DRG. The entire upper of this version is made from a reflective gold material that interacts with ambient lights to give the flying dragon all over the sneaker a colour shifting effect. As a result, the dragon looks different when viewed from different angles!

MOSES TAPS - INTERNATIONAL TOPSPRAYER

They need no introduction. 1000 trains in 1000 days?! This is my favorite book thats ever come into the store, from cover to cover its amazing to see just the extent of the graffiti madness spread by 2 guys through out the world solely on trains!

NIKE AIR MAX LIGHT VNTG QUICKSTRIKE

BOOM!! Nike's December Quick Strike availible now in Shelflife store, and only a handful of stores at the moment!! The Air Max Light VNTG. Nike has taken the vintage look to an Air Max shoe that yellowish "Vintage" look used on this mid sole just like the other vintage releases. The colourways that are releasing are original Airmax colourways with a white/grey/navy/light blue and a white/grey/red/navy. ORDER ONLINE HERE

NEW BALANCE DRAGON PACK LAUNCH 2.12.11

New Balance and Shelflife Store have teamed up to bring you a worldwide debut! The year of the Dragon 2012 is fast approaching in the Chinese zodiac calender, and to celebrate New Balance have created a range of 574 classic runner sneakers themed and colour coded with only the most premium leathers and finishes to bring you whats aptly named "THE DRAGON PACK"

Invite is extremely limited. To stand a chance at winning invites to the event its simple:
Click HERE to Shelflife group, and join the group if you havent already..
Click HERE and set one of the 3 different N's in profile pics folder as your own profile pic.
10 Shelflife group members with the picture set as their profile pic will be randomly selected per day and announced on the group!

Competition ends 30 November 2011

FEATURED DESIGNER : 2BOP

2bop look book from ebrahim hajee on Vimeo.

This months featured designer, always killing the streets and getting heavier per season! Check out their lookbook for product availible from shelflife store by clicking HERE

NIKE LEBRON TC DESTROYER JACKET

We just got these in, the cut material and finishes are like nothing that we've ever had before when it comes to Nike Destroyer jackets! Compiled of Heavy-duty construction with a varsity edge defines the LeBron TC Destroyer Jacket, an old-school profile that pops with style inspired by the game's smoothest operator. Built to keep the elements at bay with a protective exterior and water-resistant features, this jacket has rich LeBron detail that makes a bold statement.

STREETWEAR TODAY MAGAZINE

"STREETWEAR TODAY" MAGAZINE just arrived at Shelflife!...and it features a full page spread about Shelflife! We only have a limited number of copies for sale so be quick!

"Streetwear today has a strong focus to give regular updates of international trends in streetwear clothing. It encompasses its whole cultural and lifestyle aspect and apart from introducing new products, portraying authentic and innovative brands, shops and influencial artists, streetwear today is also linked to action sports, the sneaker phenomenon, art toys and technological innovation..."