SHELFLIFE NEW ERA

These just dropped... Dont sleep limited to only 18 in Shelflife store exclusive.. Book your sizes by clicking HERE

NEW ERA x ?????

PUMA x UNDEFEATED NRC PACK DROPS TODAY!

Following up on our own PUMA x SHELFLIFE colab another very exclusive product range has dropped in store today! PUMA has partnered with legendary culture brand, Undefeated, to launch the UNDEFEATED (UNDFTD) Collection with PUMA, a special collection centered around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released in the beginning of April and continue throughout 2011 and beyond.



The partnership between PUMA and Undefeated is about pushing boundaries and refreshing a classic style and icon, The PUMA Clyde. Undefeated and PUMA explored trends in the marketplace and collaborated to interpret these fashion and lifestyle nuances into footwear styles that are inclusive of both brands.



UNDFTD wanted to build on their own military inspired season theme with fabrics to transform the Clyde. The NRC’s are made from a high-quality Ripstop material. Ripstop fabrics are woven fabrics often made out of nylon, using a special reinforcing technique that makes them resistant to tearing and ripping. During weaving (thick) reinforcement threads are interwoven at regular intervals in a crosshatch pattern. Typically Ripstop fabrics are used in yacht sails and spinnakers, hot air balloons, kites, parachutes...so needlees to say these kicks should be pretty tough wearing!

SHELFLIFE WALL AT EARTHDANCE FESTIVAL

Shelflife put together a little team for Earthdance outdoor festival this weekend.. Sponsored by Montana MTN 94. Thanks to organisers at Earthdance as well as montana for the sponsorship. Click pics to enlarge!

LO$ER EXPOSED!

Local graf hero LO$ER exposed! full interview on vimeo:

I AM THE LO$ER from The Lozer on Vimeo.

LO$ERS BLOG HERE:
http://thelozr.blogspot.com/

STYLEFILE GRAPHIC MARKERS HAVE ARRIVED!

They are finally here!! We start the range off with 72 different colours of “STYLEFILE GRAPHIC MARKERS” very similar to copic but for under half the price! Availible countrywide to shelflife store, and perfect for graphic design, illustration or architecture drawings. The range will increase significantly over the next few months!

NEW BOOKS AND MAGAZINES!

The infamous MOA!! Reigning from Copenhagen the crew that put Denmark on the map for graffiti. At one stage it was rumoured that MOAS was 80 men strong. The amount of graffiti they have done collectively under this one name is unimaginable. Founded by world famous MINS. Cover to cover train damage.. What could be better?

As the name suggests, fonts taken directly from the streets. The first graffiti font book featuring writers and their understanding of the alphabet from all over the world. We had this in before but it sold before it hit the shelf!

A magazine dedicated solely to graffiti characters, featuring writers from ever corner of the globe! The new copy (number 11) features cape towns very own Faith47 with a whopping 5 page interview!

NEW ERA TEAM AUTHENTIC GAME HAT DROP

SHELFLIFE GRAFFITI WALL AT EARTHDANCE

Shelflife will join Earthdance this year with an official graffiti wall featuring 4 of Cape Towns more prominent graffiti artists. The wall will be set up at the MUSIC BOX stage, be sure to come and check it out! Thanks to Montana MTN for sponsoring the event! Pics will be up after the weekend

PUMA x SHELFLIFE INTERNATIONAL EXPOSURE AND STOCKISTS

These are just a few highlights from the PUMAxSHELFLIFE collaboration project including official stockists and online coverage...in case anyone was wondering how far this series actually reached.




http://www.colette.fr/newsletter/archive/2011/2011_08/index.html




http://www.complex.com/sneakers/2011/08/shelflife-x-puma-suede-pack




http://www.mita-sneakers.co.jp/blog/archives/6400



http://www.undftd.jp/weblog.php?page=2



http://www.freshnessmag.com/2011/08/01/shelflife-x-puma-suede-for-the-list/



http://spraybeast.tumblr.com/post/8953122973




http://wadmag.com/words/breaking-news/shelflife-x-puma/#.TlPNcnVvDlQ.twitter




http://www.sneakerfreaker.com/newsflash/Puma-X-Shelflife-Recap/

NIKE AIRMAX ANOTHER FRESH DROP!!

INSIDE NEW BALANCE JAPAN

After "Streething" blog Visited Japan earlier this month hit up New Balance Japan to find out how the brand has continually influenced the scene with their premium releases and top-shelf collaborations. Interviewing Shigeyuki Kunii of Mita Sneakers and Yoppy of realmadHECTIC, we get an inside look into some of NB's more inspiring collections and upcoming drops...check out the vid:

New Balance: Japanese ideas in an American Company from STreething on Vimeo.

PUMA X UNDFTD COMING SOON..

NEW ERA 5950 NEW DROP SECOND THIS WEEK!

With summer around the corner, theres no better time to pick up fresh New Era's...

NIKE AIRMAX 1 SAFARI PACK

These dropped more than a year ago, and I always regretted not getting a pair, as I know most of you people felt and feel the same way! We managed to source limited pairs and sizes.. Dont miss out the second time!!

NIKE AIR FLIGHT CLASSIC

Just walked through the door... We managed to find these recently, too fresh for summer! Limited to 6 pairs..

NEW ERA 5950 FITTED NEW DROP

Another fresh drop of the New Era fitted 5950's to Shelflife store. The Chicago Bulls is actually a "backstop" hat, and features a much smaller peak, so that you can wear it up or down.