NEW OAKLEY JUST LANDED!

Oakley Jupiter
Limited Edition Camo Frogskins

This is it the first dual lens sunglass style ever created by Oakley..and this limited edition Camo Frogkin is one for the collectors! It's a blast from the past with colours that commemorate a mascot frog from the early years. Screen printing and the Oakley vintage logo & green camo dress the ear stems and the red iridium lenses boost visual contrast and balance light for sun blasted days. O Matter frame material keeps things light weight and comfortable all day long.





Order online here (Shipping free anywhere in SA!):
http://www.shelflife.co.za/oakley-jupiter-camo-frogskins/

Jupiter Squared
Matt Navy - Chrome Iridium

Oakley Jupiter Squared is attitude with refinement, its stress resistant O Matter frame ensures all day comfort, and with a three point fit you wont have that irritating little pressure points that come with the curved earstem of ordinary frames. Oakley have added in Unobtainium, so this frame actually grips better when you sweat. The lenses are engineered with plutonite that filters out 100% of UVA, UVB, UVC and harmful blue light




Order online here (Shipping free anywhere in SA!):

http://www.shelflife.co.za/oakley-polartized-jupiter-squared-matte-navy-chrome/

'A DIAMOND INSIDE' A GRAFFITI AFFAIR IN CAPE TOWN

Featured on the MONTANA BLOG

The Boa Mistura collective doesn’t quit! We’ve got news of the imminent presentation of “Diamond Inside”, a film that tells the story of their experience painting in shantytowns like Khayelitsa and Woodstock. This is another project helping those in need.

SHELFLIFE FEATURED IN APRIL ELLE MAGAZINE

We just picked up the latest issue of Elle, and we are happy mention that some of product has been featured in the main fashion editorial...including a NEW ERA baseball jacket and the NEW BALANCE x FRAPOIS sneakers. Check it...

COMING SOON!

AIR YEEZY 2 FIRST DETAILED LOOK..

This is the first detailed look of how the Nike air Yeezy 2 will look. All dates and details still remain confidential, but these images were released to create once again a massive amount of hype. Detailing is even better than expected making these no1 for any sneaker collectors purchase list in 2012... Sneaker queue's have already begun 5 weeks before the launch. Riot much? You know its going be to ridiculous!!! The details of what is and isnt coming into South Africa have not been released... we will keep you posted!

NEW BALANCE x BURN RUBBER MT580 "WORKFORCE" PACK

Another exclusive drop at Shelflife!

Detroit’s premier sneaker boutique Burn Rubber are back teaming up again with New Balance on the MT580 Workforce pack.

Burn Rubber drew inspiration from the men and women of the Michigan workforce for their recent sneaker project with New Balance. Paying homage to the blue collar and white collar workers of Michigan Burn Rubber teamed up with New Balance to create two MT580′s, the ‘Blue Collar’ and the ‘White Collar’. Based on a the business suit both models feature a premium nubuck upper with mesh detailing on the tongue, toe-box and heel, along with white patent leather accents, with the ‘Blue Collar’ featuring a gum outsole, and the ‘White Collar’ a translucent outsole.













Both versions of the MT580 come with a shoe bag, alternate laces, and a Burn Rubber logo swing-tag.

NIKE AIR MAX 90 VOLT

Any sneakerhead will recognize the classic Air MAX 95 colourway when it come to white/grey/black combos accented with Neon. But there's proof that one of the older models can handle this kind of palette extremely well in it's own right. The Air Max 90 nails the early 90's high energy vibe that you might expect it could be a OG. But not even "New Kid" status could prevent this from being one of the best AM90 colourways. So fresh!











PURCHASE ONLINE HERE: http://www.shelflife.co.za/nike-air-max-90-325018-04/

WORLDWIDE SHIPPING AVAILABLE (& FREE SHIPPING ANYWHERE IS SA!)

NIKE AF1XXX YEAR OF THE DRAGON

THEY'RE HERE!!! The legendary Air Force 1 entering it's 30th anniversary, sees mark of something very special.

To continue Nikes annual collection based on the Chinese Zodiac calendar, the iconic basketball shoe helps celebrate the Year of the Dragon (2012). The details are amazing, inspired by dragon robes that present good fortune as donned by emperors, a subtle pattern of the creature in black silk textures go around the side and upper, as a cloud and Dragon graces the tongue. Premium touches of an illustrated insole, reptile scaled leather swoosh, the Chinese character "Long"- meaning Dragon on the heal counter. As the box marks the AF1's milestone with a clear slide cover has a black print illustrating a dragon tail. This shoe not only marks the Chinese New Year in great style, but starts the AF1s celebratory proceedings with major force.












PURCHASE ONLINE HERE: http://www.shelflife.co.za/nike-air-force-1-year-of-the-dragon-516630-09/

WORLDWIDE SHIPPING AVAILABLE (& FREE SHIPPING ANYWHERE IN SA)

Nelly - Stepped On My JAYS ft. Jermaine Dupri, Ciara

Couldn't resist posting this..."cos even at the crib we represent the crib"

Happy Friday!

AIR FOAMPOSITE ONE ELECTROLIME

Taking cues from Penny Hardaway’s original Golden State Warriors team, Nike continues it's reign of fire ( following the massively hyped GALAXIES) with Air Foamposite One variations with the latest 2012 drop arriving in an “Electrolime” colorway! One of the more recognizable shoes to date, the Air Foamposite One is amplified with the bold colorway across the entirety of its solitary upper with contrasting black accents. Hits of Electrolime find their way to the understated Swoosh located towards the outer left of the toe box while the colorway also trails its way along the center mesh boot, tongue tab and heel tab.









PURCHASE HERE NOW: http://www.shelflife.co.za/nike-air-foamposite-one-electro-lime-314996-33/

SHIPPING AVAILABLE WORLDWIDE & FREE SHIPPING COUNTRYWIDE!

NIKE AIR FORCE 1 PEARL PACK XXX (30TH ANNIVERSARY SERIES)

Nike has been bringing the heat lately with a couple of impressive collections.

Now, as the Air Force 1 approaches it's 30th birthday, Nike is launching three premium designs (one for each decade)of the iconic sneaker, the first to ever feature the Nike Air Max unit.

The first sneaker in the collections is the Air Force 1 Lux MX Air ‘08. It features a first for the AF1: a full-length visible Air Max unit. There is also a Mother of Pearl-inspired reflectivity throughout the upper. The second sneaker, a low top, has a black denim upper, ice outsole, premium leather accents and the first denim wrapped midsole in a AF1. The final shoe, another low top, has an all white reflective 3M upper with a translucent milky-white midsole in a clever transformation of a classic.

Finally, each sneaker includes Mother of Pearl-finished XXX (30th Anniversary) lace clips, a retro AF1 grid graphic on the sockliner, and commemorative tissue wrapping with a special edition pearlized finished box.


Air Force 1 High Lux Max Air










Air Force 1 Low Premium ’08 QS Pearl











Air Force 1 Low Premium ’08 QS Black Denim










PURCHASE ONLINE HERE: (SHIPPING WORLDWIDE & FREE DELIVERY ANYWHERE IN SA)

www.shelflife.co.za

HYPHEN ROCKING SHELFLIFE TEE AT RAMFEST

Check out these pics at the Cape Town RAMFEST by PAUL WARD of the infamous DJ HYPHEN rocking the new Shelflife WHY-S-ELL tee! A few lucky people in the crowd will be now rocking some Shelflife throw outs too!











Order yours online here! http://www.shelflife.co.za/slva-why-sl/