NEW BOOKS AND MAGAZINES

We have just received a massive consignment of books & magazines, some popular re-ups and some brand new titles too.

Drop in at the store to check them out...or read up on them online. Here is a list of everything new.

Magazines:
Graffiti Allstars issue 13 and 14
Stylefile - Coral file
- Cream File
- Royal File
- Dust File

Books:
Graffiti Coloring book 1, 2, 3
Maclaim
Kicks Japan
Kaca 77
Mural art Vol 3
Taps and Moses
OTR Faith 47
OTR How and Nosm
OTR Smash 137
Saber Mad Society
Street Fonts

A FASHION FRIEND EDITORIAL

Ladies check out this dope fashion editorial in A FASHION FRIEND featuring our Nike Womens Dunk Hi Skinny Premium (Liberty of London 2011), available at Shelflife now for R1090!

NIKE AF1 KOBE BYRANT 'BLACK MAMBA'

With Kobe Bryant favouring low tops in his signature Nike Line, i'ts appropriate that the Premium Air Force 1 that he inspired featured a low cut as well. The Kobe premium low sports a snake-textured anthracite leather upper along with LA Laker purple on the leather inner lining and various branding points. Finishing off the look is a contrasting white sole and AIR logo on the heel.









PURCHASE ONLINE HERE: http://www.shelflife.co.za/nike-air-force-1-kobe-bryant-black-mamba-318775-02/ SHIPPING AVAILABLE WORLDWIDE & FREE SHIPPING ANYWHERE IN SA!

NIKE AIR SAFARI ORIGINAL 87

Finally! Ive been waiting for these bad boys since i got hold of the infamous "Sneakers The Complete Collectors Guide". The last re-release was in 2003 for those of you who managed yo get your hands on a pair! Now they are back to celebrate the silver anniversary of the safari in 2012. 25 years on and still influencing many designs and styles to this day from sb to airforce 180s and even the mercurial vapour III soccer boots. Set for release in may/ june.. as part of the Nike quickstrike program and availible to Shelflife and possibly Shesha exclusively... Drop us a mail HERE to pre-order your size..
Pics via SNEAKERNEWS.COM

NIKE VINTAGE AW77 HOODY

Running in the rain gets cold, and old, fast. Back in 1977, Nike third employee and Athletics West track club founder Geoff Hollister designed a way for his elite runners to cope: a sturdy sweatshirt with a multi-panel hood to keep out rain. Meet the AW77 VINTAGE HOODY!





Made with French terry fabric and a fully lined scuba hood, the Nike AW77 Vintage Marled Logo Men's Hoodie delivers a soft, comfortable fit while helping to block out the elements. Fully lined, multi-panel scuba hood that zips up to the chin to block out the elements, eyelets under arms for ventilation, kangaroo pocket for storage and to help keep hands warm and rib cuffs and hem for a snug, comfortable fit.

EASTPAK AUTHENTIC RETURNITY COLLECTION

EASTPAK bags brand born in 1976 celebrates 35 successful years by relaunching the model ‘Returnity Pak’R’ made famous by Michael J. Fox in the iconic 1985 film “Back To The Future”

The Pakr Rucksacks feature premium leather detailing, heritage badges, 13 inch lap top holders and a lifetime warranty.

Don't miss this one in a lifetime chance to cop one of this very collectable Rucksack!

Eastpak was founded in 1952 upon receiving its first military contract for high-quality duffels, backpacks and safety equipment for the US Army. Twenty-five years later when the ‘cool’ students stopped carrying briefcases, the Seattle based company spotted an opportunity, shifting attention and launching its first range of backpacks for the consumer market in 1977. With the focus firmly on cornering the University Bookstore market, Eastpak was the first brand to introduce bright colours to backpacks as well as extravagant prints, cementing its place as brand of choice down the East Coast of America, acquiring its ‘cool’ urban explorer image organically and retaining it to the present day.

The Eastpak Authentic Returnity collection is a celebration of the brand’s history - a throwback to the vintage look and feel of the original Eastpak range. Expect authenticity, uncompromising quality and Eastpak’s famous lifetime warranty.

NIKE AIR JORDAN RETRO 12 'PLAYOFFS'

Michael will tell you that there certainly is no place like "Home". During the 1997 NBA Playoffs, Michael Jordan wore this colourway of the Air Jordan XII during the "Home" games. With OG detailing in tact and leather on point, black leather upper with textured white mudgaurd and overlays on the lateral and medial side panels, upper lace eyelets are done in metallic silver, while Varsity Red accents the Jumpman logo on the tongue and various detail on the heel.

MTN HARDCORE LIMITED SPECIAL OFFER!

For a limited time only... Purchase 10 cans of MTN HARDCORE spraypaint for R350! (while current stocks last.) So go in with some of your homies or stock up for yourself!

NEW CASIO DROP!

New Casio basics & G-shocks just dropped today, stop in and check 'em out or purchase online at SHELFLIFE.CO.ZA (free delivery anywhere in SA!)



Casio DW5600BB-1DR: Casio introduces its new limited edition G-Shock taking the form of a DW5600BB-1DR, the minimalist time piece is perfect for the "all black everything" crowd, with a matte black case and frame alongside a black watch face. Displaying minimal branding and blue-green back light. The watch is part of G-Shock's "Basic Black" collection.



Casio GR8900A-7DR:Introducing a new selection for the GR 8900 model. The round digital dial design is designed with ore multi- dimensional depth for a distinctive look. The light button is front mounted and bigger for easier for operation. Pressin the button turns on a high-luminosity LED for easy reading in the dark. The tough solar power system is designed to generate enough electricity to feed the bright face light and other power hungry functions



Casio G Shock G8900A -7DR:For almost 3 decades G-Shock has been a world standard for tough watches and with the introduction of the new large case digital G8900, the world has another sure thing to wear on its wrist. The large case digital is highlighted by a high intensity LED backlight which can be activated by a flick of the wrist or easy press front button. An aluminum bezel provides a first line of defense to it omni-directional shock resistant structure and teh semi-round case bridges the gap between the legendary 5600 and 6900 case styles.



Casio A159WA-9DF: A tried and true style that always remains in a fashion. With its daily alarm, hourly time signal and auto calendar. you'll never have to worry about missing an appointment again. Silver stainless steel watch with gold face, water resistant and includes micro-light




Casio DBC 32- 1ADF: Combine digital time piece with 10 key pad calculator and you get all the convenience of an 8 digit calculator in a wrist watch. A big high contrast LCD makes figures easy to read. Other features includes databank capabilities, day of the week display in 13 languages and also 10 year battery life for uninterrupted operation.



Casio AQ230GA-9D: Digital Quartz movement, Dress watch, Gold tone hands, black indices and polished gold tone chrome plated case complete with daily alarm, hourly time signal and auto calendar

"ABOVE" BLOOD DIAMOND MURAL

The infamous US Graffiti artist "ABOVE" pulled off a pretty impressive con in Johannesburg...in his own version of a classic diamond heist!



According to Above: "Africa has had a devastating history of blood diamond wars. Blood diamond refers to a diamond mined in a war zone and then sold to finance an invading army's war efforts, usually in Africa where more than two-thirds of the worlds diamonds are extracted. This site specific social / political word play was painted on the exterior wall of Johannesburg's largest diamond trader Jewel City.

Jewel City is a six-block mega-precinct that serves as a base for some 300 diamond traders as well as South Africa’s Diamond Board and State Traders Association.
Jewel City is the largest diamond exporter in the southern hemisphere with over R7-Billion worth of Diamonds being exported every year. I was able to get away with this diamond wall heist because I told the owners I would paint in big letters "Diamonds are a woman's best friend" on the exterior of their building. The owners loved the idea and all quickly agreed.

The next day I had started painting but what the owners didn't know is that I lied to them and was hijacking their wall. Like any premeditated robbery, situations are not what they seem and shit can flip from best friends to worst enemies in a few moments.

I assume the owners were too busy trading diamonds inside the mega centre they never took the time to come out and see I was painting a controversial word play about the diamond trade and how it's fueled so much bloodshed in wars making it one of man's worst enemies."

BLOOD DIAMOND from ABOVE on Vimeo.

LEVI’S® WATER < LESS™ JEANS

Available to Shelflife soon! ...the Levi’s® brand announced its new Water < Less™ jeans – made using significantly less water. The average pair of jeans uses 60 litres of water in the finishing process. The Water < Less™ collection reduces the use of water in the finishing process by an average of 25% per pair of jeans – and up to 96% for some styles.





“We challenged ourselves to operate at the intersection of style and sustainability. Our Water < Less™ collection delivers on the great style and finish the Levi’s® brand is known for, but are made with a lot less water,” said Erik Joule, Senior Vice President of Global Merchandising and Design of the Levi’s brand. “We’re excited about the results we’ve achieved so far, and we know we can make an even bigger impact by applying this innovative thinking to other aspects of our production process.” This season more than 13 million products will be made with the Levi’s® Water < Less™ finishing process, reducing water used in the jeans by 172 million litres of water. That’s equivalent to: • 726,600,812 8oz glasses of drinking water • Drinking water for 181,000 people for one year Levi’s® Water < Less™ jeans have reduced the water consumption in the finishing process by making simple changes to the process.

Lookout for Levi’s® Water < Less™ at SHELFLIFE SOON!

CITY OF GOLD URBAN ART FESTIVAL

Check it: CITY OF GOLD, Urban Art Festival 2012 on Sunday 15 April, 4pm - 9pm, Afronova, Braamfontein

The festival will kick off with an exhibition featuring local and international graffiti artists. This will be a chance for the public to meet the artists, and get a sneak peak as to what the week of collaborations will bring. The exhibition will be the first of its kind in South Africa, bringing together highly respected artists from around the world and pioneers of the local graffiti scene. Featuring a broad spectrum of artists and styles, audiences will experience the dynamic and versatile nature of this misunderstood art form. The exhibition will be open to the public every day for the week of the festival (10am - 5pm) closing with a walkabout on Saturday 21 April at 12 Noon.

LIMITED EDITION ASHA ZERO SKATE DECKS

Internationally acclaimed ASHA ZERO is one of South Africa's most successful artists, with consistently sold out shows and support from serious investment collectors worldwide. Known for being "The Teenage Skatepunk Who Took On the World." and the artist who does not do collages but hyper-detailed, meticulous paintings of collages.

Shelflife is proud to have two LIMITED EDITION ASHA ZERO SKATEDECKS up for sale. The two are numbered 18/100 and 16/100. The top side of number 16 is hand-customized by ASHA specially for Shelflife and is exclusively available from us. Priced at R3000 & R3500(for the custom edition).









More about ASHA:

"Asha Zero is a pseudonym, intended to draw attention to identity as a shifting, unstable concept, while deflecting attention from the so-called person behind the name. In keeping with this notion, Zero's work deals with issues of fragmented identity in contemporary society, distressed and atomized by information overload virtual and authentic, false and true.

Asha Zero is only one guise amongst many individuality-destroying pseudonyms. The name is not a signifier in a floating world of possible meaning. It is a flickering signal in a virtual domain of electronic meaninglessness.' (De Lange n.d:1)"




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TO PURCHASE ADDITIONAL WORKS CONTACT: 34LONG/ VGALLERY

NEW 513 TEES

Fresh new range of 513 tee's now available exclusively to Shelflife store, all new cuts and quality! Come get yours!

Visit the Megatherium blog for more info:

http://megatheriums.blogspot.com/