NIKE AIR MAX 95 'WHAT THE MAX'

As part of a pack, Nike Sportswear combines popular Air Max styles in a bold neon pop treatment with the new ‘What the Max’ collection. This Nike Air Max 95 360 Hyperfuse showcases Hyperfuse construction, a Nike performance technology originally used to create a breathable, stable and resilient basketball shoe. Beyond its performance attributes—lightweight, strong and durable—Hyperfuse construction allows designers to layer colors in new ways for maximum impact. The 360 / + system air sole unit adds a extra feature that definitely make this one for the collection... and also look out for the Air Max 90s dropping later this month!












AVAILABLE NOW FOR PURCHASE ONLINE HERE: http://nikeairmaxes.org/store/

NIKE AIR TRAINER 1 SAFARI

After decades of waiting, South Africans finally have the chance to own a true classic again, the infamous NIKE AIR TRAINER 1.
As part of a "quickstrike" pack, Nike Sportswear has revived two sneakers from the class of 1987 for 2012, the Air Safari and Air Trainer 1. Both sneakers don traditional Safari styling with the signature print in white, black and orange. Stay tuned for when the Air Safari drops at Shelflife...should be soon!











Excerpt from Sneaker Freaker online feature:

In the beginning...
1987 is where it all began. Nike saw a hole in their product line and their plans for world domination. A growing army of fitness fanatics were filling their weeks with an ever increasing list of activities, from weight training to raquetball and jogging. They needed an all purpose shoe, equally at home on the aerobics mat, the treadmill or the court. In one of his broadest strokes of inspiration, Tinker Hatfield and his team combined to produce the Air Trainer High and Low.

The design’s flexible forefoot and soft leather upper were teamed with a full length air unit providing ample cushioning for running or pounding out aerobics. The b’ball styled sole with a flared outrigger combined with the forefoot strap to provide the stability needed for court sports and lifting. Football and baseball star Bo Jackson endorsed the shoe for Nike and it was so versatile it was even seen on pro tennis players like John MacEnroe and brash teenage sensation, Andre Agassi.

In short it was HOT!

PURCHASE ONLINE HERE: http://nikeairmaxes.org/store/

NEW MISHKA DROP!

Check out the latest gear from MISHKA that just dropped at Shelflife Store! We got some dope warm winter sweaters, some select graphic tees, the illest New Era & Starter snapbacks & and a even a sick "eyeball" painters hat in the mix. Quantities are very limited so be quick on this drop.

















If you don't know 'bout Mishka heres the scoop: MISHKA aka "Мишка" started shortly after Greg stayed over Mikhail's house in Brooklyn, NYC. Greg had just got back from Europe and had purchased a very obscure Black Metal record from a band called Sacrifyx. A band who, it is rumored, died in a plane crash the night after recording their Black Metal opus. The rumor also claimed they buried a powerful prayer to Satan on the record. So of course the boys decided to play the record backwards. Soon after, a gateway opened up in Mikhail's bedroom. What happened after that not to many people are certain, but soon after MISHKA was born!

NIKE AIR MAX 95 BB 360

Nike continues to reveal reworked variations of the Air Max 95 silhouette. Take a look at the new Air Max 95 BB 360. The sleek lows features a no-seam construction, also knoting touches of mesh to wards the lacing system. Fierce red accents pop to perfection.

NIKE AIRMAX 1 PREMIUM

If you've been a fan of classic sneakers and premium construction, Nike Sportswear has this up their sleeve. Nike Air Max 1 premium, the shoe features a Balck and leather suede upper, accented by off-white hits on the swoosh logos and upper eyelets. Riche Brown leather is used for the Nike branding tab on the tongue, with the same colour filling in the midsole. White works the Max Air bag and links up with black and brown to finish off the outsole below.









PURCHASE ONLINE HERE: http://www.shelflife.co.za/products/nike?start=20 SHIPPING AVAILABLE WORLDWIDE & FREE SHIPPING ANYWHERE IN SA