According the them: "Thuggery is a limited edition Cape Town based apparel company founded in 2011. Our clothing line is inspired by character design, modern graphic design and everyday life. As a company, we believe in people that stand up for themselves, because if you stand for something, you fall for nothing. Keep Thvggin."
Check out their blog also...one of the best local blogs for global street culture!
http://thuggery.co.za/category/blog/